Vice Chairman of Ogilvy & Mather UK, Rory Sutherland at 2017


Rory Sutherland, Vice Chairman of Ogilvy & Mather UK, a global advertising and marketing agency based in London is the first keynote speaker to be annouced for this years 2017 conference.

Rory joined Ogilvy in 1988 as a graduate trainee. He spent 20 years working as a copywriter and creative director before co-founding #ogilvychange, the specialist behavioural economics practice within the Ogilvy group.

Aside from serving as a Vice Chairman to one of the greatest advertising and marketing agencies in the world that works with clients like Unilever, Dove, and American Express, Rory co-heads a team of psychology graduates who look for “butterfly effects” in consumer behavior as part of #ogilvychange. The department looks for very small contextual changes which can have enormous effects on the decisions people make.

For instance, tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, #ogilvychange looks for those unexpected (and inexpensive) nudges that transform the way that people think and act.

During his career, Rory has variously been President of the Institute of Practitioners in Advertising, widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications, Chair of the Judges for the Direct Jury at Cannes Lions, a global event for those working in the creative communications, advertising, and related fields, and has spoken at TED Global. It is worth noting that his TEDGlobal 2009 talk has 2.8 million views. Rory also writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. organizers have previously announced two 2017 speakers – Sharad Sagar (an Indian social entrepreneur included in the Forbes “30 Under 30” global list), and Rob Fitzpatrick (a tech entrepreneur, and the author of internationally acclaimed book, „The Mom Test“). More speakers will be announced in the weeks to come. tickets are available at the conference official website, at The full price of the ticket is 300€. However, all interested parties can take advantage of the Reduced Rate ticket sale and get their ticket for just 200€, before April 9.

High school, undergraduate, postgraduate, and PhD students who are 27 years old or younger can get their ticket for a special price of 50€. conference ticket includes: pass for all the conference sessions, workshops, and the start-up competition, buffet lunch on both conference days, all coffee breaks on both conference days, and a cocktail reception on the evening of Day 1 of the conference. A ticket does not include accommodation and transport. All bought tickets can later be transferred to another person (“name change”), but cannot be refunded., one of the most carefully curated business/Internet conferences in Southeast Europe, will be held on May 29-30, 2017, in Hotel Mediteran, in the seaside resort of Budva, Montenegro. The conference has been organized annually since 2013, by Domain.ME, a private company in charge of operating Montenegro’s national Internet domain – .ME. brings stories from the front lines of disruptive technological solutions, innovative business models, engaging branding strategies, and world-changing initiatives, and brings together business, technology and innovation leaders, marketers, startups, and geeks.