Hooked: How to Build Habit-Forming Products


Hooked is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders to provide them with practical insights to create habits that stick, actionable steps for building products people love and can’t put down and behavioral techniques used by Twitter, Instagram, Pinterest, and others.

The author Nir Eyal, explains the Hook Model on this book as a a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Hooked: How to Build Habit-Forming Products has been voted one of the best business books of the year by Goodreads readers and is highly recommended by a number of other succesful people including Matt Mullenweg, Founder of WordPress, Eric Ries, author of The Lean Startup, Dave McClure, Founder 500 Startups and much more.