GoDaddy acquires ManageWP from Serbia

2016-09-06

Internet domain name registrar and web hosting company GoDaddy has acquired ManageWP from Serbia, a platform that lets users manage multiple websites from a single dashboard.

ManageWP is a company founded in Belgrade, Serbia in 2010 and offers a range of services, including website monitoring, backups, automated migration, deployment, publishing, and more, but its single centralized dashboard for managing multiple WordPress websites is the real selling point.

According to VentureBeat, this move makes sense for GoDaddy in many ways, given that it already offers domain name registrations and hosting, and now it can offer bloggers better publishing tools, too. Moreover, there is already some synergy between the two companies, with ManageWP stating that eight percent of all websites it manages are hosted on GoDaddy.

“GoDaddy is serious about investing in WordPress, and ManageWP is by far the leading tool for managing WordPress sites,” explained Jeff King, SVP of hosting at GoDaddy, in a press release. “Together, we’ll bring ManageWP to the scale of GoDaddy, helping web designers and developers save thousands of work hours and touch millions of websites globally, no matter where they are hosted.”

ManageWP said in a seperate statement that nothing will change with regards to the “pricing model, feature set or the way ManageWP operates,” but as a result of this acquisition GoDaddy will offer some of ManageWP’s premium features for free. So this can be viewed like a value-added service to entice prospective customers to join GoDaddy, or as a means to keep existing customers happy.

GoDaddy is one of the world’s biggest registrars, with 60 million domain names under its wing.